Santa at the valley


Saturday 3 December and Sunday 4 December, then daily from Saturday 17 December to Friday 23 December 10am to 6pm

Thursday 8 December and Thursday 15 December 4pm to 8pm (SEND Friendly)

Tuesday 13 December and Wednesday 14 December 9am to 12pm – toddlers special event times


Santa is back at the Valley!

Join us this December for a truly magical experience for all the family. We have a packed programme of entertainment:

Visit Santa and his elves in his magical grotto at Sandwell Valley Visitors Centre
Snow showers
Meet the elves
Take home a special gift from the big man himself
Christmas entertainment and shows
Roving entertainers
Christmas Crafts
Visit our festive themed Rabbit Village
Festive food and drink
Stock up on unique gifts in the Christmas shop
Multiple dates throughout December
Special educational needs and disabilities (SEND)

Book Tickets Online

Map & Directions

Santa at the Valley


Sandwell Valley Visitors Centre, West Bromwich, B71 4BG

Opening Times

Santa at the Valley (3 Dec 2022 - 4 Dec 2022)
Saturday - Sunday10:00 - 18:00
Santa at the Valley(SEND Friendly) (8 Dec 2022)
Thursday16:00 - 20:00
Santa at the Valley(Toddlers Special) (13 Dec 2022 - 14 Dec 2022)
Tuesday - Wednesday09:00 - 12:00
Santa at the Valley (17 Dec 2022 - 23 Dec 2022)
Monday - Sunday10:00 - 18:00

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